App developers can now advertise on the Google Play homepage and app listing pages

Google announced today a change to its Google Play platform that will allow app makers to now place ads on the Google Play home page and app listing pages. These ads are an expansion of Google’s previously announced “Universal Ad Campaigns,” which are designed to simplify the process of advertising across Google’s online properties – including the Google Play Store, Search, YouTube, the AdMob in-app network and the millions of sites on the Google Display Network.

The new Google Play Store ads will only be available through Universal Ad Campaigns, Google says, and are designed to reach customers while they’re browsing through the Play Store looking for something new to install and try.

The new ad placements will allow developers to reach a wide audience, Google notes,…

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