Apple needs to learn to love Android and Windows

Apple is now spending billions of dollars per quarter on R&D, and it needs to spend some of that cash on expanding beyond macOS and iOS in order to move the iPhone, iPad, and Mac forward.

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One service that Apple desperately needs to expand to Windows and Android is iMessage. While the service is awesome if you exist purely in the Apple ecosystem, for those of us who revolve in mixed environments the limitation feels artificial, punitive, and annoying.

Given the myriad of ways that people can choose to communicate with each other these days, and the fact that little separates the platforms in terms of performance and usability, Apple is risking alienating users…

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