b2b IoT bttn shrinks in price for US market push

Finnish IoT device startup The Button Corporation has launched a lower cost version of its Internet-connected button (aka, bttn), aiming to expand its appeal to US small businesses.

The idea for bttn is to offer businesses a versatile hardware interface to support customers actions such as accepting orders/re-orders or messages.

Pricing for the new bttn starts at $2 per month (the previously lowest subscription fee was $7.90) — which covers the cost of the hardware plus the startup’s cloud service which enables users to configure the actions that will be triggered when the bttn is pressed.

The cloud service supports HTTP(S), RSS, OpenHome, IFTTT, Zapier, Icontrol, Twitter, Facebook, Email, and SMS messaging. There’s also an open REST API to support integrating bttns with…

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