Backed by author Amy Tan, mobile fiction startup Radish raises $3M

Radish is officially launching its mobile apps for reading bite-sized chunks of serialized fiction — and it’s announcing that it has raised $3 million in seed funding.

This isn’t the first startup to experiment with new ways to deliver fiction via e-readers and mobile devices. In fact, I wrote about one of them in my very first piece for TechCrunch five years ago.

But then, Radish co-founder and CEO Seung-yoon Lee isn’t claiming he invented the concept — he told me he was actually inspired by the popularity of serialized fiction on mobile devices in Asia, and he predicted that novels will see the same shift to cliffhangers and serialization that we’re already seeing in TV. (Meanwhile, in the publishing world,, e-book sales are declining, while print seems to be…

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