Category: Gaming

Snapchat’s new partners attach instant apps and games to ads

Snap wants its ads to open to something interesting rather than a boring mobile website. Today Snap announced 14 new ad Creative Partners that will help build custom games, interactive videos, gyroscope-powered epxeriences, lead generation campaigns, and pre-loaded Instant Apps as destinations for Snapchat ads. They’ll also help connect advertisers to influencers, despite Snapchat historically distancing…

YouTube’s Twitch-like ‘Sponsorships’ open to all YouTube Gaming creators, expand to YouTube’s main app

YouTube today is taking on Twitch with the launch of a new program that will allow gamers to make money from their channels through the use of sponsorships. Like Twitch’s subscriptions, which offer fans access to custom emotes, special badges and other perks, YouTube’s sponsorships also include a similar set of perks, like custom badges,…