DataSift connects with LinkedIn as its latest social marketing partner


DataSift, which taps and structures data from social networks to provide more insights into it, has added a new partner to its own network. The company has linked up with LinkedIn — the social network for the working world with 467 million users that was acquired by Microsoft recently for $26.2 million — to help develop a stronger marketing profile for LinkedIn by parsing its public data. The deal is part of a bigger push to grow advertising on the social network.

More specifically, together, LinkedIn and DataSift are planning to tap content shared and discussed in LinkedIn’s public timelines to build up more data about how LinkedIn is used and what is talked about on there, which in turn will be fed into larger insights that DataSift creates for marketers to help them…

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