Digit, a simple app to help you save, launches Android app


Whether you’re working out of a dorm room or running a billion dollar company, a little pivot can go a long way. At their worst, pivots can derail a company’s success, but at their best, they demonstrate a company is still attuned to its user base — no matter how big it gets.

Digit, a fintech service that helps people save, launched a year and a half ago with the hypothesis that the key to incentivizing savings was simplicity. The company dropped a nifty SMS tool to proactively inform users of their spending habits and nudge people to save. While it’s true that simplicity is important, it turned out that people didn’t feel very in control of their money over a platform as colloquial as text messaging.

To address this problem, Digit launched an iOS application that…

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