Just hours before the full launch of Battlefront II, Electronic Arts has announced that they’re removing in-game micro-transactions entirely from the title for the time being as they look to rethink their pricing strategy.
What drove EA to take micro-transactions out of one of the company’s biggest releases this year? A backlash that was rippling through the online gaming community on gaming platforms, social media and forums. Though EA emphasized the full removal of in-game purchases was temporary, it’s clear that the community is volatile and will react negatively to changes it doesn’t see as satisfactory.
Oskar Gabrielson from EA game developer DICE noted the drastic shift in strategy in a blog post published this evening, announcing the move:
Our goal has always been to…