How Nintendo regained its footing with the Switch and smartphones

As recently as a couple of years ago, Nintendo very much felt like a company at a crossroads. The Wii U presented a rare major misfire for the gaming giant, while its executives stubbornly clung to a strategy that actively excluded smartphones.

The Nintendo of 2018, however, feels newly invigorated. In January, the company announced that the Switch had blown past the Wii’s record to become the fastest selling U.S. console, with 4.8 million units moved in 10 months. These days, that number is closer to 5.9 million in the States, with 17.79 million units sold globally as of April, by NPD’s count.