iPhone battery swap: Could Apple's $29 offer cut 2018 iPhones sales by 16 million?

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Apple’s move to replace aging batteries for $29 instead of $79 could make upgrading less urgent for some owners.


Image: iFixit

Consumers might be cheering that a $29 battery from Apple can speed up their iPhones, but analysts are worried it could harm 2018 iPhone sales to the tune of 16 million units.

The concern was raised by a Barclays analyst who said that “even a small percentage” of customers who took up Apple’s $29 battery offer could translate into a “meaningful impact on iPhone sales”.

The analyst reckoned 519 million iPhone owners, or 77 percent of iPhone users, are eligible for Apple’s offer, and that about 52 million would take it up.

If 30 percent…

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