ipsy launches its beauty product e-commerce business Shopper as it hits 3M subscribers


ipsy, a subscription service that delivers a collection of products to its users every month, has spent the last six years building up a community with millions of people obsessed with beauty products. And now that the company has more than 3 million subscribers — with a $10 per month subscription cost — it’s ready to get a little bit more aggressive by getting directly into e-commerce.

CEO Marcelo Camberos said the company is launching Shopper, a way for ipsy’s customers to buy products directly from the site rather than wait for them to show up in their monthly Glam Bag. Now, instead of just waiting for the five beauty products in the mail every month, its users will be able to buy products from a myriad of brands on the site directly — opening up a much wider swath of…

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