Pinterest will soon let advertisers reach consumers through their smartphone’s camera

This afternoon at TechCrunch Disrupt NY 2017, Pinterest president Tim Kendall showed off how the company’s visual search technology could be used to serve ads just by having users snap a photo using their smartphone’s camera. Today, the company launched the ability to connect advertisers with potential customers through “Instant Ideas” – a feature on Pinterest where a small circle at the bottom of a pin will take you to related pins. But Kendall says the company plans to make its visual search technology available to advertisers in other ways, further down the road.

For example, Pinterest may use visual search in areas like “Shop the Look,” which is focused on fashion, or in its Lens product.

As a reminder, with Lens, Pinterest made it possible for users to kick off…

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