When my Brilliant Bicycle arrived in the mail last week, I had a minor epiphany: I’ve never actually purchased a bike on my own before. When I was young my parents chose my bike, and though I spent a few months on a borrowed bike in Europe, I have very little knowledge when it comes to making bike-based purchasing decisions.
Sure, some folks have been cyclists since before the re-emergence of the bike trend, and props to them. It must be nice to wander into a small store with no more than twenty bikes available for purchase and have all the confidence in the world to inspect, understand pricing, specs, etc. I, however, am not one of those people. That doesn’t mean I don’t want a bike.
So enters Brilliant.
Brilliant is one of the first…