BitWall, a Bitcoin-focused startup promising to help online publishers make money, has been acquired.
Its new owner is Watch Out, the company behind an app that sends alerts about things like product and food recalls and weather-realted emergencies. It’s not the most obvious acquirer, but the companies say BitWall can help Watch Out improve its data, payments and loyalty systems.
“We are excited to bring BitWall into the Watch Out! ecosystem,” said Watch Out CEO Michael Lucas in the acquisition announcement. “Our mission is to provide a secure consumer-protection platform while delivering hyper-targeted content when and where it matters most, whether that be a safety alert or a digital reward. BitWall and its team help us do that.”