Target debuts same-day delivery for in-store purchases in some urban markets

Target wants to make it easier for customers in urban markets to shop its store and get their hauls home, without having to lug their bags onto the subway or other public transit. These customers may skip buying heavier items like 12-packs of soda, big bags of dog food, gallons of water, new bedding sets, and other things they can’t easily carry for long distances. Instead, they’ll place those orders online – and often with Target competitors like Amazon. But now, Target will allow urban customers to shop in-store, and have their purchases delivered to their home that same day.

The service makes sense for Target stores in cities, where there aren’t often parking lots available to shoppers, and whose customer base tends to ride the subway, bus, or train,…

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