Time to look beyond iPhone sales

Apple’s Q2 18 results are out, and to say it was an interesting quarter is an understatement to say the least.

See also : Don’t buy these Apple products (May 2018 edition)

Let’s start with Apple’s flagship product — the iPhone.

While year-on-year growth of only 3 percent might on the face of it seem weak, the 14 percent growth in revenue over that time is strong. ASP (Average Selling Price) for the iPhone is up from $655 for the year-ago quarter to $728 during the last quarter.

The iPhone X, which went on sale back in November, is priced between $999 and $1,149, depending on configuration, which is at least $150 more than any previous iPhone starting price. However, it’s also important to bear in mind…

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