Twitter hires a new GM of revenue products

Meanwhile, at Twitter HQ, the leadership revolving door at the entrance stops spinning clockwise for just a moment as a new face enters the building…

Twitter CEO Jack Dorsey today that the company has hired Bruce Falck, previously the CEO of ad-tech firm Turn, as its head of revenue product.

Amid all the headlines of departures of Twitter executives, the company has faced quarter after quarter of disappointing news for Wall Street as it tries to turn its business around. The problem Twitter faces isn’t just one of getting new users, but also building attractive products for advertisers that can drive additional revenue growth. So, Twitter made a pretty obvious choice to bring in an executive with ad-tech experience to start working on the team.

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