Why you should bet big on privacy

Ever felt like you were being watched online? You know, like when you read something about New York, and the next site you visit shows you ads for New York hotels? As it turns out, on my computer, there were more than 130 companies tracking my every move (check yours here, then install this plug-in).

These companies are basically engaging in mass surveillance. Just as governments justify tracking us to prevent terrorist attacks, these companies are tracking us online, without our consent, because a marginal 0.7 percent of the population clicks on their ads.

And it’s not just online advertisers. From e-commerce websites to physical retail stores, everyone is now racing to capture more data about us. Don’t be surprised if your insurance company starts charging you more because…

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